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In an Instagram post on Monday, Kardashian revealed the news, indicating that the collection of undergarments, pyjamas and loungewear for this year’s Olympians would also become a capsule collection available for purchase by consumers.
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The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April — landing the company at a $1.6 billion valuation. Thrive Capital led the round.
