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After showing its Summer 2020 collection with a music video, Kering-owned Balenciaga is turning to gaming. The video game called “Afterworld”, set to be released December 6, will present the brand’s Fall 2021 collection as well as offering players a chance to navigate an “allegorical adventure” set in 2031.
In a statement Tuesday, the brand said it was “creating an in-depth look at the new collection and the projected future in which it is intended to be worn.”
It’s worth noting that Balenciaga is showing its main runway line-up for next fall at a time of year when brands usually release more commercially-focused pre-fall collections. Kering stable-mates Gucci and Saint Laurent have also seized on disruptions related to the coronavirus pandemic as a chance to rethink their schedules for fashion shows and deliveries.
