Tommy Hilfiger President Steps Down

After 24 years at Tommy Hilfiger, Avery Baker, the brand’s president and chief brand officer, is stepping down. Baker announced her departure in a LinkedIn post on Monday.

Baker is the first woman to hold a C-level position at Tommy Hilfiger. She is best known for creating its “see now, buy now” fashion shows and establishing partnerships with musician Shawn Mendes, Formula 1 driver Lewis Hamilton, actress Zendaya and model Gigi Hadid.

Baker first joined the PVH-owned label in 1997 and has held multiple roles — executive vice president of global marketing, chief marketing officer and chief brand officer.

In the interim, Martijn Hagman will continue to oversee the brand as chief executive officer of Tommy Hilfiger Global and PVH Europe. Baker has not yet announced her next move.

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Avery Baker Returns to Tommy Hilfiger as President and Chief Brand Officer

The executive, who stepped down from her chief brand officer role last June, rejoined the PVH-owned company on Thursday. She will oversee Tommy Hilfiger’s products, marketing and experiences globally.