Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: Roberto Cavalli CEO to Exit as Owner Seeks Sale

Sergio Azzolari is stepping down after less than three years at the helm of the Italian label as its Dubai-based owner aims to bring on a strategic partner to support growth at the loss-making brand.
Roberto Cavalli's CEO Sergio Azzolari is stepping down.
Roberto Cavalli's CEO Sergio Azzolari is stepping down. (Getty Images)

Roberto Cavalli’s CEO is stepping down as the brand’s Dubai-based owner begins the search for a strategic partner to help complete a long-running turnaround at the loss-making label, sources said.

The Italian fashion house was acquired out of bankruptcy in 2019 by property tycoon Hussain Sajwani’s conglomerate Damac Group. The move was billed as a significant strategic step, building on an existing partnership that saw the brand lend its name to interiors for some of Sajwani’s luxury resorts, hotels and malls.

But efforts to revive the struggling label have proved challenging despite a buzzy revamp led by creative director Fausto Puglisi. The designer was brought on in 2020, winning fans including popstar Taylor Swift. Former DSquared CEO Sergio Azzolari took the reins in 2023. At the time, the company said it was enjoying double-digit growth. But while sales have increased since 2019 — helped by deep-pocketed support from Damac — the brand remains loss making.

Now Damac is looking to bring on a strategic partner with more experience running a fashion label to deliver on the brand’s years-long turnaround efforts and get some return on an investment that has exceeded €200 million ($234 million) over the years, according to a person familiar with the matter. Potential buyers range from industry players to investment groups and include the UK’s Frasers Group, Uniqlo-owner Fast Retailing, Qatari fund Mayhoola for Investments and brand management company Authentic Brands Group, the person added.

ADVERTISEMENT

Roberto Cavalli confirmed the brand is “exploring strategic partnerships,” but declined to comment further. Damac did not respond to a request for comment.

The Florence-based label was founded by late designer Roberto Cavalli in the early 1970s and is known for its animal prints and flamboyant aesthetic. Revenue hit €120 million in 2023, but a depressed luxury market has hampered further growth. Nonetheless, the brand has buzz behind it, including a recent collaboration with Skims. Azzolari is set to step down in August, according to an internal memo reviewed by BoF.

“We’ve been through a very intense period of time where we reinforced our structure, reactivated a dialogue with the market and the world of design and brought Cavalli back to the centre of the conversation,” the executive wrote in the note. “It is normal that new times require new leaders.”

Learn more:

Remaking Roberto Cavalli

The Italian house has suffered a tumultuous few years. Can new creative and business leadership finally turn its fortunes around?

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.


20 Years of Erdem: London’s Indie Survivor

How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her original Magic Cream, Tilbury treads into the tricky territory of reformulation, a necessary risk that can reinvigorate a staid product — or destroy a best-seller.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON