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The independent Swiss watch manufacturer was touted as one of the fastest-growing brands on the Watchbox platform by Watchbox’s chief executive Justin Reis in April to Reuters. De Bethune was founded in 2002 and is lead by watchmaker Denis Flageollet and CEO Pierre Jacques, who will remain with the brand after the deal closes.
Learn more:
The Future of Watches: The Pre-Owned Market Will Be Worth Up To $32 Billion
Watch brands must work hard to capitalise on the increasingly important second-hand market, while digital platforms will need to sharpen their business models.




