Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Prada Heir Says the Group Is Open to More M&A

‘We have been and will always be open to considering opportunities,’ Lorenzo Bertelli told reporters Tuesday at the opening of a knitwear factory in Torgiano, Italy.
Prada's future CEO Lorenzo Bertelli currently leads both its marketing and sustainability strategies.
Prada is prepared to evaluate acquisitions as candidates arise in the luxury sector, according to Lorenzo Bertelli, heir to the Italian billionaire family. (Prada)

Prada is prepared to evaluate acquisitions as candidates arise in the luxury sector, according to Lorenzo Bertelli, heir to the Italian billionaire family.

“We have been and will always be open to considering opportunities,” Bertelli told reporters Tuesday at the opening of a knitwear factory in Torgiano, Italy.

Bertelli, the son of company founders Patrizio and Miuccia Prada, declined to comment specifically when asked about one potential target that could arise in coming years, Giorgio Armani SpA. Bertelli, who is head of social responsibility for Prada, said he wasn’t aware of founder Giorgio Armani’s plan for his business.

Armani last month hinted at possible changes for his Italian fashion empire once he’s no longer in charge. The Italian design impresario, who is approaching his 90th birthday, told Bloomberg News then that he wouldn’t rule out a merger for his fashion empire.

ADVERTISEMENT

His comments fuelled speculation about the future of the Italian luxury industry, where many companies are still independent and family-controlled — including Salvatore Ferragamo SpA, Prada SpA, Moncler SpA and Ermenegildo Zegna NV. All lack the scale of powerful, acquisitive French rivals LVMH Moet Hennessy Louis Vuitton SE and Kering SA.

Prada, for its part, has has made a string of investments in manufacturing suppliers in Italy over recent years, as it works to increase internal production and shorten its supply chain.

The company remains committed to investing in Italy, Chief Executive Officer Andrea Guerra said at Tuesday’s event. By aggregating small suppliers, the company can provide needed scale and stability, he said.

Prada, which also owns Miu Miu, reported a jump in first-quarter sales last month, as it continued to outperform its biggest rivals.

The solid results compared with a weak performance at French rival Kering, whose biggest label Gucci is seeking to reposition itself in a more exclusive segment.

By Tommaso Ebhardt and Flavia Rotondi

Learn more:

Lorenzo Bertelli: The Prince of Prada Prepares to Take the Wheel

The 35 year-old former racecar driver — son of designer Miuccia Prada and the company’s chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ the BoF 500 cover star said about readying Prada for its next chapter.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON