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Phoebe Philo roughly tripled sales in its second full year of trading, forecasting 2025 revenues above £32 million ($41 million) according to a filing with the UK’s Companies House on Dec. 30.
In 2024, its first full trading year, turnover was £11.2 million, the brand said. Wholesale and concessions grew to one-third of sales as Phoebe Philo loosened its digital-first strategy, opening its first physical corner in Bergdorf Goodman in April 2024. That share has likely risen since then as the brand entered Dover Street Market, Maxfield, Galeries Lafayette and others.
Operating losses for 2024 totalled £23.5 million as the brand continued to invest in product development, inventory, advertising and more.
2025’s rapid expansion is “a clear indicator of the material year-on-year growth expected as part of the strategic roadmap. This strong trajectory reinforces the directors’ confidence that the business is advancing precisely as planned and remains firmly on course to achieve its five-year objectives,” the company said.
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Phoebe Philo founded her eponymous brand in 2021 following a multi-year break from fashion after exiting LVMH’s Celine in 2018. The brand started selling in October 2023 with a digital-first model, relying on its email list to reach longtime followers of the designer.
LVMH is a minority investor in the venture, with Delphine Arnault sitting on its board of directors alongside Philo and Max Wigram, an art dealer married to the designer since 2004.
“The directors remain strongly focused on the continued execution of the company’s long-term growth strategy, with momentum accelerating exactly as projected,” according to the filing. Priorities for the upcoming financial year include further growth in wholesale, continued expansion in Asia, and adding more product categories and seasonal capsules, the company said.
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Philo serves up her trademark luxe minimalism, adding a raw, shredded edge which breaks with her immediate past, Tim Blanks writes.
