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LVMH’s Sophie Brocart Heads to Chanel in New Sustainability Role

Brocart has been CEO of Patou since 2018, working to relaunch the line alongside designer Guillaume Henry.
Sophie Brocart, CEO of Patou.
More details on Brocart’s future role at Chanel are not yet known. (Getty Images)
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Sophie Brocart is exiting LVMH to create a new unit dedicated to circularity inside rival Chanel.

Brocart has been CEO of Patou since 2018, working to relaunch the line alongside designer Guillaume Henry. Brocard also mentors the finalists and winners of the LVMH Prize for young designers, advising emerging fashion labels like SS Daley, Setchu and Nensi Dojaka.

More details on Brocart’s future role at Chanel are not yet known, but circularity is a key topic for luxury brands as they seek to curb their environmental footprint and understand and eventually shape the burgeoning resale market. Chanel has historically opposed resale, taking legal action against services like The RealReal over fake bags that have slipped through its authentication processes.

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How LVMH Plans To Revive Patou

LVMH will present its first collection for Patou on Wednesday under the artistic direction of Guillaume Henry, as the conglomerate looks to breathe new life

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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