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LVMH’s La Samaritaine Department Store to Reopen

Inside La Samaritaine in 2019. Getty.

By

Robert Williams

07 June 2021

After spending more than 15 years and $1 billion turning Paris’s La Samaritaine department store into a duty-free shopping mall and luxury hotel, LVMH is finally set to reopen the iconic store June 23.

The reopening was delayed for more than a year due to the coronavirus pandemic.

While nearby rival BHV has doubled down on catering to local clients, including by replacing handbags with home goods in much of its ground-floor spots, La Samaritaine is continuing to bet on a rebound in tourist shopping. LVMH’s tax-free airport shopping division DFS will be the main tenant, along with a new outpost of the Cheval Blanc hotel chain.

About the author

Robert Williams

Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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Luxury

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