Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hermès Defies Luxury Sector Gloom

Sales at the French leather goods powerhouse rose briskly in the third quarter, far surpassing expectations and outshining rivals.
Hermès sales rose briskly in the third quarter, far surpassing expectations and outshining rivals.
Hermès sales rose briskly in the third quarter, far surpassing expectations and outshining rivals. (Getty Images)

Third quarter sales at Birkin bag maker Hermès rose briskly, up 15.6 percent year-on-year, with the pace of growth slowing only slightly in a show of resilience of its wealthy clientele in spite of economic headwinds.

Sales for the three months to the end of September stood at €3.37 billion ($3.60 billion), a 15.6 percent rise at constant exchange rates, beating a Visible Alpha consensus for 14 percent growth, with brisk sales in all regions, particularly in the United States.

Analysts have lowered their estimates for the luxury sector in recent weeks, following a sales report from bellwether LVMH earlier this month showing shoppers are splurging less on high end fashion as inflation and economic uncertainty rise.

But Hermès, which caters to shoppers who can afford handbags like the coveted $10,000 plus Birkin model, has a reputation of weathering economic turbulence better than rivals.

ADVERTISEMENT

By Mimosa Spencer; Editor: Ingrid Melander

Learn more:

Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON