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LVMH appointed Amandine Ohayon as chief executive of Givenchy, the company announced on Wednesday.
She will replace Alessandro Valenti who is leaving the French fashion label after just 18 months to become deputy managing director in charge of commercial activities at Christian Dior Couture.
Ohayon, who will assume her new post on Friday, started her career at LVMH before spending more than 18 years at L’Oréal where she rose to managing director for the luxury division in the UK and Ireland. She was CEO of Stella McCartney until late last year. She will report to Pietro Beccari, chairman and CEO of both the LVMH Fashion Group and Louis Vuitton.
Ohayon and Givenchy’s designer, Sarah Burton, are tasked with reversing a prolonged period of underperformance, which LVMH has been trying to rectify for years. Givenchy has been hit harder than most luxury brands during the recent two-year industry downturn and has trailed many of its peers at the French conglomerate, including Celine and Loewe.
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“With her unique ability to collaborate with the most creative talents, coupled with her inclusive leadership and retail expertise, I am convinced Amandine will play a pivotal role in further accelerating the new growth chapter of Givenchy,” said Beccari.
Before taking the helm at Givenchy, Valenti served as Louis Vuitton’s president of Europe, the Middle East and Africa. In his new role, he will report to Pierre-Emmanuel Angeloglou, the deputy CEO of Christian Dior Couture and will join the brand’s executive committee.
Learn more:
Sarah Burton’s Givenchy Debut: First Principles Take Flight
Nearly 75 years after Hubert de Givenchy showed his first collection in Paris, Tim Blanks talks in-depth to Burton about her aim to restore the house’s fortunes by going right back to the beginning.
Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.
