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Ganni to Show in Paris

The move comes after the brand — typically a mainstay of Copenhagen Fashion Week — hired Laura du Rusquec, a former Balenciaga executive, as CEO in April.
Behind the scenes at Ganni SS24 runway show in Copenhagen
A stronger luxury position may inject renewed enthusiasm for L Catterton’s potential sale of the brand. (Alex Dobie)
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Danish apparel brand Ganni announced Wednesday it will show its Spring/Summer 2025 collection in Paris.

The move comes after the brand — typically a mainstay of Copenhagen Fashion Week — hired Laura du Rusquec, a former Balenciaga executive, as CEO in April. Rusquec, who is based in Paris, is tasked with pushing Ganni upmarket and aligning it with players in the fashion hub.

A stronger luxury position may inject renewed enthusiasm for L Catterton’s potential sale of the brand, a process which stalled two years ago.

Rusquec called showcasing in Paris “a natural evolution for our brand equity and scale” in a statement.

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Ganni Hires New CEO From Balenciaga

Balenciaga’s deputy CEO Laura du Rusquec will replace Andrea Baldo as the Danish brand aims to elevate its image.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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