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Former Fendi Chief to Lead Jil Sander

The veteran LVMH executive Serge Brunschwig will become chief strategy officer at Jil Sander owner OTB Group as well as the label’s CEO.
Serge Brunschwig has been named CEO of Jil Sander
Serge Brunschwig has been named CEO of Jil Sander
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Former Fendi chief executive Serge Brunschwig has been named CEO of Jil Sander, as well as chief strategy officer of the label’s owner OTB Group.

Brunschwig, an LVMH veteran, will “further elevate” Jil Sander’s positioning and “contribute to defining an even more ambitious strategic path for OTB,” said group CEO Ubaldo Minelli.

OTB has seen significant management rotation in recent years. Its Maison Margiela and Marni units installed new CEOs in 2023 and 2024, respectively, while the top job at group anchor Diesel remains vacant after former chief Eraldo Poletto left seven months into his tenure.

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About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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