Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Luxury

Following Fundraise, Casablanca Appoints New CEO

Frederick Lukoff (R) with creative director Charaf Tajer (L).
Casablanca has named Frederick Lukoff (R) as chief executive, to work alongside brand founder and creative director Charaf Tajer (L). (Oli Kearon)
By

Paris-based label Casablanca has appointed former Stella McCartney chief Frederick Lukoff its new CEO. Lukoff will work alongside founder and creative director Charaf Tajer to ignite a new phase of growth at the brand.

The move comes as the company secures a “significant investment,” the company said in a statement on Monday. Casablanca plans to open a new flagship store in Paris, expand its product assortment, boost its digital capabilities and strengthen in its supply chain.

Lukoff spent more than a decade at the helm of British label Stella McCartney, prior to which he held senior positions at Courrèges, Paco Rabanne and Lanvin.

”The brand universe that Charaf has created for Casablanca is highly compelling, impressive by its breadth and depth, and I absolutely love its positivity,” Lukoff said in a statement.

ADVERTISEMENT

Learn more:

Casablanca’s Charaf Tajer on Designing for Impossible Possibilities

BoF’s Imran Amed speaks with the French-Moroccan designer about building his own business, the power of aspiration and opening doors for people who want to break into fashion.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.

Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.

20 Years of Erdem: London’s Indie Survivor

How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her original Magic Cream, Tilbury treads into the tricky territory of reformulation, a necessary risk that can reinvigorate a staid product — or destroy a best-seller.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.