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Fear of God Hires Ex-Jacquemus CEO Bastien Daguzan

Daguzan is tasked with growing the brand’s awareness, expanding its international distribution channels and reconfiguring e-commerce for global customers.
Former Paco Rabanne fashion chief Bastien Daguzan is joining Jacquemus as CEO.
Daguzan was previously Jacquemus’ chief executive and president until his exit in December 2023. (Courtesy)
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Fear of God announced Thursday that Bastien Daguzan is assuming the top job at the Los Angeles-based label founded by Jerry Lorenzo.

Daguzan is tasked with growing the brand’s brand awareness, expanding its international distribution channels and reconfiguring e-commerce for global customers. He was previously Jacquemus’ chief executive and president until his exit in December 2023. Under his leadership, Jacquemus expanded its reach and physical footprint, hitting €200 million ($220 million) in sales in 2022. Daguzan has also held positions at Rabanne and Lemaire.

“I have always had conviction in the vision for where the brand is going, now we have clarity in how we get there,” said Lorenzo in a statement.

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Jacquemus CEO Bastien Daguzan Departs

Bastien Daguzan is leaving his post as chief executive of Jacquemus effective immediately, a spokesperson for the brand confirmed.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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