Eytys Is Back From Bankruptcy

Co-founder Max Schiller is relaunching cult Stockholm-based label Eytys after securing backing from a group of investors including his brother, Acne Studios co-owner Mikael Schiller, who will chair the company’s board.

Eytys launched in 2013 with a single chunky-soled unisex shoe that delivered a compelling mix of quality, comfort and Swedish cool at an accessible price point. It later expanded its footwear offering and added ready-to-wear, picking up wholesale partners like Dover Street Market and Selfridges, and opening three retail stores in Stockholm and London.

But Eytys remained a fledgling business, generating annual revenues of around $12 million at its peak. The company filed for bankruptcy in January after succumbing to the aftershocks of pandemic-era disruption to its Asia-based supply chain, said Schiller.

Now, with fresh funding, the label is plotting a return with a streamlined product range to be unveiled during Paris men’s fashion week in June. “This new Eytys is going to be a very focused footwear collection,” Schiller said. “I’ve grown to realize I’d rather do a few things well than believe I can do everything.”

Learn more:

What Fashion Can Learn From Gen-Z’s Approach to Gender

Young consumers are pushing brands to reconsider their approach to gendered collections.