Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Luxury

Elie Saab and Multi-Brand Retailer The Conservatory Join Amazon Luxury

Backstage at the Elie Saab Autumn/Winter 2017 Ready-to-Wear show | Source: Courtesy
By

Best known for ornate, made-for-the-red-carpet gowns that can cost upward of $10,000, the Lebanese fashion designer has joined the internet giant’s upscale retail play.

Just last week, The Conservatory, opened in 2019 by former Forty Five Ten-owner Brian Bolke, announced that it would be the first multi-brand concept store to join the platform.

Amazon launched its Luxury Stores division in September, with an aim to compete against the likes of Farfetch and Net-a-Porter, selling itself as a more flexible alternative for brands that want to tap into Amazon’s arguably unparalleled back-end technology but also want to control the user experience. Since then, the company has hired fashion industry veteran Trisha Gregory as chief brand officer of its Luxury Stores division, and longtime American Vogue editor Sally Singer as head of fashion direction.

Users must currently be invited to shop the Amazon Luxury Stores, which can only be accessed via the retailer’s app.

In This Article
Topics
People
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.

Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.