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Dior’s Maria Grazia Chiuri to Show Cruise in Rome

The long-serving creative director, who has made destination shows that tap into local culture a key element of her method, will stage her next cruise outing in her hometown on May 27th.
Trevi Fountain Rome.
Trevi Fountain Rome. (Getty Images)
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Dior designer Maria Grazia Chiuri will show her next cruise collection in Rome, her hometown, on May 27th. The long-serving creative director has made destination cruise shows that harness local artists and craftspeople a key element of her method.

The news comes as Dior grapples with a market-wide slowdown that has hit the French couture giant hard. Fashion revenue at owner LVMH fell 5 percent in the third quarter, badly missing estimates.

The exact location of the Rome show has yet to be revealed.

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Dior’s Maria Grazia Chiuri: A Fashion Hitmaker’s Method

How the designer used fashion with a message to make a storied couture house relevant for a new generation — and helped turn it into a commercial juggernaut.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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