Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Brunello Cucinelli Reports 10.5% Sales Growth in First Quarter

The Italian fashion group received a boost from solid performance in retail and wholesale channels.
A Brunello Cucinelli label is seen on a  denim shirt at the factory in Solomeo village near Perugia, Italy.
A Brunello Cucinelli label on a shirt at the factory in Solomeo village near Perugia, Italy. (ALESSANDRO BIANCHI)

Italian luxury fashion group Brunello Cucinelli on Wednesday said sales had risen 10.5 percent at constant exchange rates in the first quarter, boosted by a solid performance in retail and wholesale channels.

Cucinelli confirmed its expectations for sales growth of around 10 percent in both 2025 and 2026 despite looming US tariffs.

The clothing brand, best known for its cashmere garments, sold 37 percent of its products in the Americas region last year.

Sales came in at €341.5 million ($388.2 million), broadly in line with an analysts’ forecast of €343 million, according to LSEG data.

ADVERTISEMENT

Amid a slowdown in luxury demand, the group has so far outperformed the industry thanks to its high-end positioning.

By Romolo Tosiani; Edited by Keith Weir

Learn more:

Cucinelli Sees Operating Profit Increase 13% in 2024, Confirms Guidance

Italian luxury group Brunello Cucinelli claimed its operating profit had risen almost 13 percent in 2024 and expects sales growth of approximately 10 percent in the next two years.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON