Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Luxury

Burberry Names New Chief Marketing Officer, Americas President

The British brand is bringing on a CMO from Gucci, Jonathan Kiman, as well as a commercial veteran from OTB and Coach.
Burberry's store on Regent Street in London.
Burberry named its first major hires under new chief executive officer Joshua Schulman Tuesday, announcing executive hires from Gucci and OTB. (Getty Images)
By

Burberry named its first major hires under new chief executive officer Joshua Schulman Tuesday, announcing executive hires from Gucci and OTB.

Jonathan Kiman, a 12-year veteran of Gucci, will join the brand as chief marketing officer, succeeding Rod Manley.

Laura Dubin-Wander is also set to join the company as President, Americas. Dubin-Wander previously held senior roles at Diesel and Margiela owner OTB, Tapestry’s Coach, and LVMH’s Christian Dior Couture and Givenchy brands.

The appointments come as Schulman seeks to produce a rapid turnaround in the brand’s fortunes. After nearly a decade of mostly stagnant revenues, sales fell 17.5 percent in the first six months of 2024.

ADVERTISEMENT

Learn more:

Burberry’s CEO Shake-Up, Explained

The British trench coat maker’s revenues tumbled over 20 percent this spring. How will new leadership change the strategy? And will it work?

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.

Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.