Brunello Cucinelli Posts 31 Percent Sales Jump in 2021

Italian luxury group Brunello Cucinelli posted on Monday a 31 percent increase in 2021 revenue at current exchange rates, in line with its latest guidance and a touch above market expectations, after the pandemic triggered a 10 percent drop in 2020.

Last month the fashion house raised its 2021 sales guidance for the fourth time in a year to growth “close to 30 percent” and reiterated expectations for “nice, healthy and balanced growth of around 10 percent” in both 2022 and 2023.

The brand known for cashmere clothing confirmed the targets for coming years despite mounting global fears for the new wave of Covid-19 infections.

Net sales totalled €712 million ($806.3 million) last year, a 17 percent increase compared to 2019 sales, before the Covid pandemic.

Analysts had expected sales of €703 million in 2021, according to Refinitiv SmartEstimate.

By Claudia Cristoferi; Editor: Jan Harvey

Learn more:

BoF Live: The State of Fashion 2022

BoF’s Imran Amed and McKinsey’s Achim Berg unpack the report, and talk recovery strategies, as well as what opportunities and challenges businesses should be on the lookout for.