Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Brioni, Design Director Norbert Stumpfl Part Ways

The change is part of an ongoing shakeup at Kering-owned brands
Brioni's flagship store in New York
Stumpfl joined Brioni in 2018. (Courtesy)

Brioni said design director Norbert Stumpfl has stepped down after seven years at the Italian brand, the latest in a slew of changes at Kering-owned labels that have accelerated since the arrival of Luca de Meo as chief executive of the French group.

Stumpfl joined Brioni in 2018 following a year at French house Berluti. He also worked previously for Louis Vuitton, Adidas and Balenciaga. Rome-based Brioni, which was founded in 1945 in the wake of the end of the Second World War, has been part of Kering since 2011.

“During his tenure at Brioni, Norbert interpreted with precision the concept of lightness and discretion, contributing to the evolution of the masculine wardrobe with a modern approach that honoured tradition,” Brioni said in a statement on Friday, without naming a successor for the outgoing designer.

Stumpfl’s exit comes the day after Dario Vitale left Versace and is the latest in a long list of recent changes among creative directors at European fashion houses. At Kering, changes made by de Meo since he arrived two and half months ago, include naming Francesca Bellettini CEO of Gucci.

ADVERTISEMENT

Learn more:

Kering Shakes Up Leadership at Brioni and Ginori 1735

Federico Arrigoni takes over as CEO of Brioni from Mehdi Benabadji, who assumes the helm at homeware label Ginori 1735 as the group looks to strengthen its smaller brands amid wider struggles.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Swatch Group vs Morgan Stanley: It’s Time for Transparency

After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.


Is Armani Any Closer to a Stake Sale?

Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.


20 Years of Erdem: London’s Indie Survivor

How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Charlotte Tilbury on Remaking a Hero Product

By introducing a new version of her original Magic Cream, Tilbury treads into the tricky territory of reformulation, a necessary risk that can reinvigorate a staid product — or destroy a best-seller.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON