Area Co-Founder Piotrek Panszczyk Departs After a Decade

Area creative director Piotrek Panszczyk is departing the brand he co-founded with Beckett Fogg in 2014.

“We are incredibly proud of all we have accomplished together over the past ten years and for Piotrek’s vision and dedication that have shaped the brand over these years,” the brand said in a statement. Area will not show an Autumn/Winter collection at New York Fashion Week this year.

The New York-based brand, a celebrity favourite, has been worn by Taylor Swift, Rihanna, Beyoncé, Olivia Rodrigo and former US First Lady Michelle Obama.

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Can Buzzy Area Take Its Business to the Next Level?

With clothes ‘like eye candy,’ the New York label has won over stars like Rihanna and doubled turnover, hitting ‘low eight figure’ sales in 2022. Now, co-founders Piotrek Panszczyk-Burke and Beckett Fogg are targeting the lucrative accessories market.