Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Uniqlo Reverses Course to Suspend Operations in Russia

The interior of a Uniqlo store at Salaris shopping mall in Moscow.
The interior of a Uniqlo store at Salaris shopping mall in Moscow. (Shutterstock)

The decision comes as the company faced public pressure to halt operations in the country, as a wave of retailers, including fast fashion rivals H&M and Zara, shut up shop.

Until today, the Japanese clothing giant had been a lonely voice maintaining its intention to continue operating its 50 stores in the Russian market.

”Clothing is a necessity of life. The people of Russia have the same right to live as we do,” Tadashi Yanai, the founder and chief executive of Uniqlo-parent Fast Retailing was quoted as saying by Japan’s Nikkei newspaper earlier this week.

The comments prompted a negative response from many users on social media and Ukraine’s ambassador to Japan, Sergiy Korsunsky, criticised the retailer on Twitter.

ADVERTISEMENT

Companies continuing to operate in Russia are also facing mounting logistical and operational challenges as a results of sanctions and broader corporate exits.”[I]t has become clear to us that we can no longer proceed due to a number of difficulties,” Fast Retailing said in a statement Thursday, pointing to both operational challenges and the worsening conflict in Ukraine.

The company also said it has donated $10 million to UNHCR.

Learn more:

Uniqlo Pressured to Halt Russia Sales After CEO Vows to Stay

Uniqlo owner Fast Retailing Co. faces mounting pressure over its plans to keep operating stores in Russia, even as other global retailers pause sales in the country over President Vladimir Putin’s invasion of Ukraine.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON