Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

South Africa’s Mr Price Gets Go-Ahead to Acquire Power Fashion

A screenshot from Power Fashion's website. powerfashion.co.za
A screenshot from Power Fashion's website. powerfashion.co.za

South African budget retailer Mr Price Group has received all approvals to acquire retailer Power Fashion in a deal likely to top $105 million, according to a Reuters report.

The budget clothing and homeware retailer said the acquisition, which would expand its market share in budget retail, would be effective this month.

Power Fashion is the trading name of Otto Brothers Distributors Pty Ltd, which was founded by the Otto family some 65 years ago in Eswatini (then called Swaziland) as a general store that also sold clothing and footwear.

Today, Power Fashion has a national footprint in South Africa and neighbouring countries Lesotho and Eswatini, with a total of 170 stores. The chain’s stores are typically located in central business district high streets and in township malls.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON