Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Mercado Libre Takes Aim at Mexico Market Dominance

A Mercado Libre van makes deliveries. Shutterstock
A Mercado Libre van makes deliveries. Shutterstock (Shutterstock)

Mercado Libre will invest $1.1 billion to boost its Mexican operations by enhancing its financial solutions platforms and logistics as well as doubling the space of its warehouses and distribution centres.

This will mostly benefit small and medium enterprises, which constitute 70 percent of the platform’s vendors, by streamlining payments (Mercado Pago and Mercado Credito) and logistics (Mercado Envios) in order to reach a growing customer base in the Mexican market.

This announcement comes just weeks after the company revealed it would invest a record 10 billion Brazilian reais ($1.8 billion) to expand its logistics network in Brazil.

Mercado Libre has a presence in 18 countries, making it an important e-commerce partner for global brands like Guess, Adidas, Nike, Estée Lauder and L’Oréal across Latin America.

ADVERTISEMENT

In 2020, Mexico overtook Argentina as the company’s second largest market. Mexico’s vendors sold 229.4 million items on the platform last year, representing year-on-year growth of 109.5 percent.


© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.


Why On’s Hot 2025 Turned Into a Cautious 2026

On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON