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How Jewellery Companies Are Vying for China's Independent Women

Facing slowing global demand for diamond jewellery, companies from Tiffany to De Beers are reshaping their marketing campaigns to tap a growing pool of independent female spenders in China.
Fan Bingbing wearing De Beers' Phenomena Glacier bracelet, examining a diamond.
Fan Bingbing wearing De Beers' Phenomena Glacier bracelet, examining a diamond. (De Beers)
By
  • Reuters

HONG KONG, China 

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