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H&M will launch its long-anticipated collaboration with Kolkata-based designer Sabyasachi Mukherjee on Thursday.
Sabyasachi’s bridal and formal event wear is some of the most coveted in India as well as among the Indian diaspora and the Sabyasachi x H&M collaboration, the fast fashion giant’s first with an Indian designer, takes “Wanderlust” as its theme.
The collection’s 70 pieces feature the classic Sabyasachi aesthetic of rich textiles, chintz prints and layered references to Indian craft and heritage, in modern as well as classic Indian silhouettes, at a range of accessible price points up to 9,999 rupees ($135).
”It has been an absolute joy to be able to bring my brand signature into a more accessible format with this very special collaboration. I hope it sparks a cross-cultural exchange and a sense of wonderment to discover and embrace what modern Indian design has to offer,” Sabyasachi said.
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The collection, which will be available online globally and selected H&M flagships, also includes a sari, another first for H&M, printed with images of old Calcutta and serving up the romance and nostalgia for which Sabyasachi is known.
Learn more:
Sabyasachi Mukherjee: King of India’s Bridal Market
The designer, whose bridal pieces are worn by India’s billionaire heiresses and Bollywood superstars, has built a luxury brand that’s set to generate $35 million in revenue in 2019. Now, he’s on a quest to tap the lucrative fine jewellery market and take his business global.
