Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese Beauty Giant To Acquire Eve Lom

Eve Lom products. Eve Lom.

By

Queennie Yang

02 March 2021

Yatsen Holding Limited, the parent company of top direct-to-consumer makeup brand Perfect Diary, has agreed to buy British premium skincare brand Eve Lom from Manzanita Capital, it said in a press release.

The New York-listed Chinese group has steadily expanded its portfolio over the past year. In 2020, it acquired beauty brand Little Ondine and French skincare player Galénie. Eve Lom serves to boost its high end offering; Yatsen’s founder, chairman and CEO Jinfeng Huang said the brand has maintained resilient sales and profitability in spite of the pandemic.

London-based Manzanita Capital will retain a minority stake in the business and serve as a strategic partner. The acquisition is expected to be completed within the next few weeks.

In This Article

Topics

Global Markets

Organisations

Yatsen Global

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

War in the Gulf Tests Resilience of a Rare Bright Patch for Luxury

War in the Gulf Tests Resilience of a Rare Bright Patch for Luxury

The escalating US-Israel conflict with Iran is rattling the aura of stability created by Dubai and the wider region, threatening one of the industry’s few bright spots.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos

Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.

Worldview | Middle East Retailers Rattled by Escalating Iran Conflict

Worldview | Middle East Retailers Rattled by Escalating Iran Conflict

This week’s round-up of global markets fashion business news also features Sri Lankan apparel manufacturers, Vietnam’s textile exporters and Korean brands in China.

Gulf Businesses Reel as Iran Strikes Trigger Aviation Chaos

Gulf Businesses Reel as Iran Strikes Trigger Aviation Chaos

Regional business activity has been disrupted after Iran launched strikes across Gulf nations in response to the US-Israeli assault on Tehran, triggering airport closures or restrictions in Dubai, Abu Dhabi and Doha.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Fashion Startup Founder Pleads Guilty in $300 Million Fraud

Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .