Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Financial Markets

VF Corp. Falls After Fourth-Quarter Results Trail Estimates

VF Corp. slid in early trading after fourth-quarter profit and sales trailed analysts’ estimates, hurt by the sluggish consumer demand that’s taken a toll on retailers and apparel companies.
By
  • Bloomberg

NEW YORK, United States — VF Corp., owner of the North Face, Lee and Wrangler clothing brands, slid in early trading after fourth-quarter profit and sales trailed analysts' estimates, hurt by the sluggish consumer demand that's taken a toll on retailers and apparel companies.

Profit in the quarter through Jan. 2 was 95 cents a share, excluding some items, the Greensboro, North Carolina-based company said Friday in statement. Analysts projected $1.01, on average. Sales fell 4.6 percent to $3.41 billion, missing analysts’ $3.64 billion average projection.

Chief Executive Officer Eric Wiseman attributed the weaker-than-estimated performance to a "softer consumer environment, record warm weather and a strengthening U.S. dollar." Retailers ranging from discount giant Wal-Mart Stores Inc. to luxury department-store chain Nordstrom Inc. have cited similar factors for their disappointing holiday-quarter results.

VF shares fell 6.9 percent to $57 at 7:47 a.m., before the start of regular trading in New York. The stock already had declined 1.6 percent this year through Thursday.

By Kevin Orland; editors: Nick Turner and Tony Robinson.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.

The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.

The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Missoni’s Plans Under New Ownership

The Italian knitwear house joins a growing list of heritage brands sold to outside investors. Chief executive Livio Proli discusses the strategy behind Missoni’s next phase.

Paris Day Seven: The Importance of Play

On the seventh day of Paris Fashion Week, Duran Lantink’s Jean Paul Gaultier revamp delivered the sense of playfulness that was missing from Seán McGirr’s McQueen a few hours later, reports Angelo Flaccavento.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.