Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Target Q1 Profit Tops Estimates

Target Corp reported a larger-than-expected increase in first-quarter profit as revenues got a boost from online sales and a program to narrow its product focus.
By
  • Reuters

NEW YORK, United States — Target Corp on Wednesday reported a larger-than-expected increase in first-quarter profit as revenues got a boost from online sales and a program to narrow its product focus.

Target, the fourth-largest U.S. retailer, also said it repurchased $562 million worth of its shares in the quarter, resuming buybacks for the first time in nearly two years.

Adjusted earnings, excluding restructuring costs and other items, came to $1.10 per share in the three months ended May 2, against a profit of 92 cents in the same period a year earlier.

Analysts, on average, expected per-share profit of $1.03, according to Thomson Reuters I/B/E/S.

ADVERTISEMENT

Target said comparable sales at stores open at least a year rose 2.3 percent, matching the market consensus, according to Consensus Metrix. One-third of the growth came from online-generated sales, which jumped 38 percent.

For the full year, the company expects adjusted earnings of $4.50 to $4.65 per share, against its previous outlook of $4.45 to $4.65. The range is still in line with the average analyst projection of $4.56.

Under Chief Executive Officer Brian Cornell, Target has focused on promoting a narrower set of products, or "signature categories," that include apparel and items for children, babies and health and wellness.

"We’re pleased with our first quarter traffic and sales, particularly in our signature categories, which drove better-than-expected profitability through improved gross margin and

continued expense management,” Cornell said in a statement.

In March, Cornell unveiled a restructuring plan that eliminated several thousand corporate jobs, revamped its grocery operations and included a $1 billion investment in technology in such areas as its supply chain.

Including costs related to the restructuring, Target said earnings from continuing operations came to $1.01 in the quarter, up from 89 cents a year earlier.

By Nathan Layne; editor: Jeffrey Benkoe.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON