Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

India’s Flipkart Sees Value Cut 27 Percent Amid Startup Shakeout

Indian e-commerce company Flipkart Pvt. had its valuation slashed by a Morgan Stanley fund amid concerns of a shakeout among venture-backed companies.
By
  • Bloomberg

MUMBAI, India — Indian e-commerce company Flipkart Pvt., one of Asia's most valuable startups, had its valuation slashed by a Morgan Stanley fund amid concerns of a shakeout among venture-backed companies.

Morgan Stanley Institutional Fund Trust valued its 566,827 shares in Flipkart at $58.9 million as of Dec. 31, down from $80.6 million in June, according to a filing with the U.S. Securities & Exchange Commission filing. Morgan Stanley didn’t explain the reasons for the markdown in the filing.

The seven year-old Flipkart was started by two former Amazon.com Inc. engineers in their apartment and has grown to become India’s biggest online seller of everything from apparel to smartphones. In its most recent funding round, the e-retailer was valued at more than $15 billion, according to Bank of America Merrill Lynch. Among its biggest investors are New York’s Tiger Global Management LLC and South Africa’s Naspers Ltd.

Flipkart, Amazon and SoftBank Group Corp.-backed Snapdeal.com are locked in a three-way battle for dominance in a market projected to be worth $220 billion by 2025. The three companies have resorted to spending heavily on advertising and deep discounting in their fight to win customers. Losses at the three companies in the year ended March is at least 50 billion rupees ($729 million), Kotak Institutional Equities said in a Feb. 5 report.

By Vrishti Beniwal and Adi Narayan; editors: Robert Fenner and Dave McCombs.

In This Article
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON