Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Hugo Boss Cuts Forecasts Amid Tough Third Quarter in China, US

Hugo Boss AG cut its sales and earnings forecasts for 2015 amid deteriorating third-quarter results in China and the US.
By
  • Bloomberg

METZINGEN, Germany — German fashion label Hugo Boss AG cut its sales and earnings forecasts for 2015 amid deteriorating third-quarter results in China and the U.S.

Earnings before interest, tax, depreciation and amortization will rise by 3 percent to 5 percent, before special items, the company said in a statement after markets closed Thursday, compared with its previous projection of 5 percent to 7 percent. Revenue will grow in the same range, Hugo Boss said, having previously guided to a mid-single-digit gain.

The clothier said third-quarter sales declined in China, where luxury labels are struggling to contend with softening demand. Weaker spending by tourists led to a "negative development" of sales in the U.S., it said. The statement came hours after U.K. trenchcoat maker Burberry Group Plc forecast a second year of declining profit because of weakness in Asia.

“The sales development of Hugo Boss was marked by high levels of volatility in the third quarter,” the company said. “The group’s own retail business in particular developed unevenly,” with Europe remaining strong, it said.

ADVERTISEMENT

Third-quarter sales declined 1 percent, excluding currency shifts, Hugo Boss said. In euro terms, revenue rose 4 percent to 744 million euros ($849 million).

Ebitda before special items declined by 8 percent to 168 million euros, the company said.

By Paul Jarvis; editors: Matthew Boyle, Paul Jarvis.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day Five: Identities New and Old

From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.


When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON