Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Financial Markets

Gap Reports February Sales Decline

Retailer Gap said Thursday that its sales slumped in February, sending its shares lower in after-hours trading.
By
  • Associated Press

NEW YORK, United States — Retailer Gap said Thursday that its sales slumped in February, sending its shares lower in after-hours trading.

Gap said its total revenue fell 1 percent to $918 million, and sales at stores open at least one year fell 4 percent. Analysts had expected those sales to grow 1.4 percent, according to Thomson Reuters.

Sales at stores open at least one year are considered an important measurement of retailer performance because they leave out results from stores that opened or closed within the last year, focusing on stores that have remained in operation.

Shares of Gap Inc. slid 83 cents, or 2 percent, to $40.60 in extended trading. The stock is down 1.6 percent in the year to date.

Old Navy, Gap's largest brand, performed the best over the four weeks that ended on Sunday. The San Francisco-based company said revenue from Old Navy stores open at least a year was unchanged compared to 2014. Sales at Gap stores slipped 7 percent and Banana Republic revenue declined 5 percent.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.

The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.

The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.

Nike’s Latest SEC Filing Revives Converse Sale Speculation

In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.