Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Foot Locker, Finish Line Rise as Athletic-Shoe Demand Increases

Athletic-shoe retailers Foot Locker Inc. and Finish Line Inc. climbed in New York trading after a Bank of America Corp. analyst raised his recommendations on the companies.
By
  • Bloomberg

NEW YORK, United States — Athletic-shoe retailers Foot Locker Inc. and Finish Line Inc. climbed in New York trading after a Bank of America Corp. analyst raised his recommendations on the companies, citing strong footwear demand.

Foot Locker was upgraded to neutral, and Finish Line was boosted to buy, by Robert Ohmes. He’d previously rated both companies underperform, the equivalent of a sell. He cited "strong momentum in casual athletic footwear."

Both chains have been riding the popularity of athletic gear, including sneakers, being worn more often. The trend that’s been dubbed "athleisure" has helped yoga pants and running shoes become everyday mainstays for millions of consumers.

Indianapolis-based Finish Line surged as much as 9.3 percent to $18.30, while New York-based Foot Locker advanced as much as 5 percent to $67.18. Before Tuesday’s increase, Finish Line had been down 31 percent this year while Foot Locker was up 14 percent.

By Matt Townsend; editors: Kevin Orland, John Lear.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON