Burberry Says Riccardo Tisci Is Creating Buzz to Drive Turnaround

LONDON, United Kingdom — Burberry said it had seen an "exceptional response" to the creative vision of its new designer Riccardo Tisci after it reported a slight dip in first-half revenue and operating profit as it works to turnaround the brand.

Tisci's highly anticipated debut for the British label received a positive reception from critics and buyers alike, including from the brand's wholesale partners, when it was shown in September.

"The initial response from influencers, press, buyers and customers to our new creative vision and Riccardo's debut collection 'Kingdom' has been exceptional," chief executive Marco Gobbetti said on Thursday.

But he said his multi-year turnaround was only in the first phase and translating the buzz around the brand would take time.

Burberry reported revenue of £1.22 billion ($1.60 billion), down 3 percent but ahead of analyst forecasts, and adjusted operating profit of £178 million, down 4 percent.

It said its outlook for the full-year, including £100 million of cost savings, was unchanged.

By Paul Sandle; editor: Sarah Young.