Adidas Raises 2015 Forecasts as Profit Beats Analysts’ Estimates

HERZOGENAURACH, Germany — Adidas AG raised its forecasts for 2015 and reported third-quarter earnings that topped analysts' estimates as the German sportswear maker sold more sneakers in western Europe and China.

Net income from continuing operations and adjusted for goodwill impairment will rise about 10 percent, Herzogenaurach-based Adidas said in a statement Thursday. The company previously forecast 7 percent to 10 percent growth. Third-quarter profit was 311 million euros ($338 million). Analysts expected 301 million euros, according to the average of estimates compiled by Bloomberg.

“We are reaching the 2015 goal line much faster than we had anticipated,” Chief Executive Officer Herbert Hainer said. Adidas is seeking a successor to its CEO of almost 15 years, and some investors are pressing for an outsider to revamp the company.

Hainer is trying to turn around Adidas after a dismal 2014 by concentrating marketing in the U.S. and in key global cities including London and Shanghai. It’s streamlined its all-important soccer shoe lineup and seeking a buyer for parts of its struggling golf business. Last week, Nassef Sawiris, Egypt’s richest man, emerged as Adidas’ biggest shareholder.

Sawiris, whose NNS Holding owns 6 percent of the voting rights, has taken an active role at companies he buys stakes in, including cement maker LafargeHolcim Ltd. and building-materials company Texas Industries Inc.

By Aaron Ricadela; editors: Matthew Boyle, Thomas Mulier, Paul Jarvis.