Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Abercrombie & Fitch Plunges After Sales Fall Short

The retailer's stock plunged after the release of results — another sign that apparel retailers’ recent strength could be short-lived.
Source: Abercrombie & Fitch
By
  • Bloomberg

NEW ALBANY, United States — Abercrombie & Fitch Co.'s stock plunged after the release of earnings — another sign that apparel retailers' recent strength could be short-lived.

Comparable-store sales, a measure that shows how established retail locations are performing, fell short of estimates across the board for the teen apparel company. Total revenue also fell slightly short in the latest quarter, sending shares down as much as 14 percent, the most in more than a year.

While Abercrombie has left a lengthy sales slump behind in recent quarters, investors may be concerned that its current growth is starting to lose momentum. With the US economy steaming forward, Wall Street has demonstrated little tolerance for retailers that have shown any signs of slowing down.

Total same-store sales rose 3 percent, below the 3.7 percent increase forecast by Consensus Metrix. The Abercrombie and Hollister brands also failed to meet estimates.

ADVERTISEMENT

The 126-year-old retailer has worked to renew its image, pivoting toward seasonal clothing and dialling back racy ads that featured half-clad models. In an interview, chief executive officer Fran Horowitz said the company is pleased with its progress in overhauling the brand.

Abercrombie also opened two new smaller-format stores at the campuses of University of Southern California and Ohio State University stores to court core customers.

By Kim Bhasin; editors: Anne Riley Moffat and Jonathan Roeder

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Financial Markets
A financial lens on the fast-changing fashion sector, including markets, investors and deals.

L Catterton: Finding Value in a Tough Market

Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the dynamics challenging fashion's incumbents and how economic shifts are shaping investor strategies in the BoF-McKinsey State of Fashion 2025.


The Best of BoF 2023: Diversity’s Litmus Test

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.


The Year Ahead: The Future of Fashion Deal-Making

For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON