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Allbirds to Close Remaining US Stores

The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
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Allbirds will close all but two outlet stores in the US by the end of February. (Shutterstock)
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Allbirds on Wednesday announced that it will shutter all of its remaining standalone stores in the US by the end of February.

The footwear maker will continue to operate two outlet locations.

The move is part of Allbirds’ ongoing restructuring plan to return to profitability that’s included steadily pulling back the company’s retail footprint. The brand operated 41 stores in the US in 2023, and that fell to 21 by the third quarter of 2025. It also reported a $20 million net loss during that quarter.

Allbirds will focus on driving sales from its e-commerce store, wholesale partnerships and its international retail presence through distribution deals in regions like Canada, Japan and South Korea.

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An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales decline and losses widen.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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