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The Italian luxury house has named Mitchell Bacha its chief executive officer for Greater China, according to a statement from Valentino.
Bacha will be in charge of Valentino’s retail channel and online business, as well as continuing to raise the brand’s profile and strengthen its e-commerce presence in China.
Valentino, along with many other European luxury brands, has focused on providing immersive brand experiences within the Chinese market since the pandemic, as the Chinese shoppers they would normally serve overseas stay home to shop.
In December 2020, the brand launched a major exhibition at Shanghai’s Power Station of Art it called “Resignify”.
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Before joining Valentino, Bacha was chief executive of Diesel Asia Pacific, and prior to that, Celine China’s managing director.
