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Swiss Watch Exports to China Exceed Pre-Pandemic Levels by 75%

Swiss watches. — China and the US were the two regions in which demand was strongest in July. Shutterstock (Shutterstock)

By

Casey Hall

23 August 2021

Exports to China increased by 75 percent in July, compared with the same month in 2019, according to the Federation of the Swiss Watch Industry.

Other Asian markets declined, with Hong Kong exports falling by a quarter compared with July 2019. European exports overall were close to flat in comparison to exports for the same period two years ago, but the US saw strong growth of close to 50 percent compared to the pre-pandemic period as domestic consumption rebounded strongly, the federation said.

Learn more:

Brands Invest Big in China’s Booming Watch Market

Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.

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