Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese Cross-Border E-Commerce Grows 46.5% in Q1

Shein debuts on Piper Sandler's teen survey.
Shein is one of the cross-border players driving growth. Shutterstock. (Shutterstock)

According to Chinese customs statistics, China’s cross-border e-commerce imports and exports reached 419.5 billion yuan ($65.57 billion) in the first quarter of this year, up 46.5 percent year-on-year.

Last year, China’s cross-border e-commerce imports and exports reached 1.69 trillion yuan ($264.17 billion), up 31.1 percent over 2019.

Some Chinese cross-border e-commerce companies are attracting the attention of investors. This week, Wook, a company specialising in selling to Southeast Asia, completed a Series C round of 100 million yuan ($15.63 million) in fresh financing.

At the same time, some enterprises that have ridden the boom in cross-border from China to the rest of the world are encountering some challenges to go along with their higher profile.

ADVERTISEMENT

Shein, a Chinese e-commerce giant with $10 billion in sales last year, has recently faced complaints from fashion brands, including Dr Martens, alleging intellectual property rights violations.

Incoming cross-border e-commerce in China has similarly boomed with consumers wishing to access more international brands from home as international travel, and its accompanying shopping sprees, have come to a halt. According to estimates from iiMedia Research, 211 million people in China used cross-border platforms in 2020.

In This Article
Topics
Location

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON