Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Pinduoduo Swings to Quarterly Profit on Online Shopping Boost

Pinduoduo app. Shutterstock.

Chinese e-commerce platform Pinduoduo Inc swung to a quarterly profit on Tuesday as people kept up their appetite for online shopping months after the easing of pandemic lockdowns.

Pinduoduo, since its founding in 2015, has grown to become a competitive player in China’s booming e-commerce space through an approach that melds social media with online shopping to offer attractive discounts.

The company’s strong results helped comfort investors at a time of tightening scrutiny by China on domestic tech firms on concerns over data privacy and anti-competitive behaviour.

The interactive shopping platform posted net income attributable to ordinary shareholders of 2.41 billion yuan ($372.1 million), compared with a net loss of 899.3 million yuan ($138.8 million) a year ago.

ADVERTISEMENT

Total revenue was 23.05 billion yuan ($3.56 billion) in the second quarter ended June 30, above a Refintiv-IBES estimate of 26.44 billion yuan.

Reporting by Chavi Mehta in Bengaluru; Editing by Ramakrishnan M.

Learn more:

Impulsive, Addictive Social Commerce Is China’s Latest Craze

BoF investigates how brands are leveraging WeChat’s mini-programmes to create dopamine-fuelled shopping experiences that are viral, interactive and hyper-social.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON