Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China Unveils Initial $9 Billion in Consumer Subsidies for 2026

China will provide nearly $9 billion to subsidise its consumer goods trade-in drive next year, extending a stimulus program aimed at shoring up domestic demand and countering external headwinds.
A balloon promoting JD.com 618 Shopping Festival is seen at a shopping mall
China will provide subsidies to encourage domestic demand in 2026. (Getty Images)

China will provide nearly $9 billion to subsidise its consumer goods trade-in drive next year, extending a stimulus program aimed at shoring up domestic demand and countering external headwinds faced by the world’s No. 2 economy.

The government plans to raise 62.5 billion yuan ($8.9 billion) to fund the first tranche of subsidies by selling ultra-long special sovereign bonds, the National Development and Reform Commission, China’s top economic-planning agency, said in a statement Tuesday.

The authorities will guide local governments to “pace the implementation appropriately and use the subsidies in a balanced and orderly way,” to maximise the impact of the policy, it added.

The Chinese government has been offering the subsidies since mid-2024 to stabilise consumption battered by a years-long housing slump and persistent deflation. The authorities have made expanding domestic demand their top economic priority next year as they remain vigilant for emerging tensions with other countries despite a tariff truce with the US.

ADVERTISEMENT

A total of 300 billion yuan in subsidies was allocated this year for supporting purchases of consumer goods from cars and smartphones to home appliances, double the amount seen in 2024.

Learn more:

China Consumer Prices Unexpectedly Rise on Holiday Demand

China’s consumer prices unexpectedly increased in October, as holidays during the month boosted travel, food and transport demand.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON