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Unilever Ventures Invests $2.5 Million in Indian Personal Care Line

Wishcare has raised 20 Rs crore (about $2.5 million) from Unilever Ventures in its first funding round.
Unilever Plc plans to sharpen its focus on health and hygiene.
Unilever has made the investment via its corporate venture capital arm, Unilever Ventures. (Shutterstock)
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Wishcare, an India-based haircare and skincare brand has raised 20 Rs crore (about $2.5 million) from Unilever Ventures in its first funding round.

The three founders of Wishcare, Stuti Kothari, Ankit Kothari and Ayush Kothari, say the funds will go towards research & development, diversifying the brand’s product portfolio, and entering new markets, as well as building on its domestic base.

The brand sells via domestic mega players Nykaa and Purplle, as well as on Amazon and direct to consumers.

Through its corporate venture capital arm, Unilever is making a play for a stake in the Indian market, considered to be one of the biggest emerging markets for beauty.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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