Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

Ulta Beauty to Launch Smart Vending Machines in Stores

The US retailer has partnered with smart vending machine company SOS for a pilot programme.
A vending machine in a beauty store
Ulta rolls out new smart vending machines. (Ulta Beauty)
By

The US retailer has partnered with smart vending machine company SOS for a pilot programme that will allow loyalty card members to collect free beauty samples as well as period care products.

Launching in 10 stores across the country, the smart machines enable Ulta Beauty’s Ultamate reward members to collect a different travel-size product from a selection each week. Hero Cosmetics, Rael and Luxury Brand Partners, which owns the likes of IGK Hair and One/Size have been onboarded.

In addition to driving loyalty sign-ups and building deeper data profiles, the smart machines will also serve as dynamic advertising space in Ulta Beauty stores.

Learn more:

ADVERTISEMENT

Goop Launches Mass Market Beauty and Wellness Brand

Gwyneth Paltrow’s lifestyle label is introducing an accessibly-priced beauty line at Target and Amazon.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.