Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Ulta Beauty Rides on Resilient Cosmetics Demand to Post Beat-and-Raise Quarter

Consumers are spending their discretionary income on beauty and skin care products instead of athletic wear and accessories.
Ulta store
Ulta Beauty raised its annual earnings and revenue forecast. (Shutterstock)

Ulta Beauty on Thursday raised its annual earnings and revenue forecast, bolstered by resilient demand for its premium cosmetics and fragrances despite a broader decline in discretionary spending, and posted a better-than-expected quarterly profit.

Shares of the beauty retailer rose about 2 percent in extended trading.

Higher-income consumers have splurged on beauty and skin care products even as higher borrowing costs and rentals squeezed household budgets, which has hit demand for other discretionary items such as athletic wear and accessories.

Foot traffic at Ulta Beauty’s stores grew every month this year, in comparison to declines for other non-essential categories such as recreational and sporting goods, restaurants and gift stores, a report by data research firm Placer.ai showed.

ADVERTISEMENT

Ulta earned $6.02 per share for the second quarter ended July 29, topping Wall Street’s estimates of $5.85, as per Refinitiv data.

The company has appealed to younger customers and college students with its mix of products, which includes cheaper options for hair and skincare.

The retailer has been steadily hiking prices in order to soften the blow on margins from higher costs of goods, boosting quarterly sales, which rose about 10 percent to $2.5 billion, and were slightly ahead of market expectations.

It now expects 2023 net sales between $11.05 billion and $11.15 billion, compared with its earlier forecast of $11.0 billion to $11.1 billion.

“The beauty category growth remains healthy across both prestige and mass price tiers as consumers maintain their post-pandemic routines and expand their definition of beauty,” said Ulta Beauty’s chief executive officer, Dave Kimbell, in a post-earnings call.

Ulta now expects annual earnings per share between $25.10 and $25.60 per share, compared with its previous forecast of profit between $24.70 and $25.40 per share.

By Juveria Tabassum; Editor Shailesh Kuber

Learn more:

ADVERTISEMENT

Ulta Beauty Cuts Annual Operating Margin Forecast on Cost, Inventory Woes

Cosmetics retailer Ulta Beauty Inc cut its annual operating margin forecast on Thursday, signalling pressure from higher inventory shrink and supply chain costs.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON