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Ulta Beauty Forecasts Annual Profit Below Estimates

Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The front doors of an Ulta Beauty store.
Ulta Beauty's Herald Square store in New York. (Ulta Beauty)

Ulta Beauty forecast annual profit largely below Wall Street estimates on Thursday, as the cosmetics retailer ramps up marketing efforts to ​boost demand amid choppy consumer spending, sending its shares down ‌8 percent in extended trading.

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