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Rabanne Announces Troye Sivan as Ambassador

Sivan will be the brand’s first makeup ambassador. His inaugural campaign is as the face of the new Fresh Touch Foundation.
Troye Sivan headshot
Sivan is the brand's first-ever makeup ambassador. (Rabanne)
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Troye Sivan is now a beauty ambassador.

The Australian singer-songwriter and actor is the first global makeup brand ambassador of Puig-owned Rabanne, previously known as Paco Rabanne.

A post shared on Rabanne’s Instagram today includes a video of Sivan talking about their previous fashion collaborations and his excitement for this “new chapter” together.

Sivan also has a line of fragrances of decorative objects, Tsu Lange Yor, that launched in August 2023.

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Rabanne launched makeup in June 2023 into Sephora, Ulta Beauty and Selfridges with space-age themed packaging and the legendary makeup artist Diane Kendal as its creative director.

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Learn more:

Dua Lipa, Again? Why Beauty Lines Need to Find New Brand Ambassadors

A familiar cast of celebrities became beauty spokespeople this week, but how many brands are too many for a gorgeous woman to promote?


About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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