Agenda-setting intelligence, analysis and advice for the global fashion community.
On Friday, Tom Ford revealed the actress Tilda Swinton as the face of its new perfume, Black Orchid Reserve.
Crafted by creative director Haider Ackermann and shot by renowned photographers Inez and Vinoodh, the campaign includes portraits and videos. Although this is the first time Swinton has worked with Tom Ford’s beauty line, the actor has appeared in a number of high fashion campaigns including for Korean eyewear brand Gentle Monster and Chanel.
Tom Ford’s new scent will revise the brand’s iconic Black Orchid fragrance, which was first released in 2006. The perfume has notes of the rare Ghost Orchid, roasted tonka, and black truffle, resulting in a deeper interpretation of the original. Intense or so-called “extrait” fragrances have become popular in fragrance as customers seek out longer-lasting versions of classic scents, or look for more premium and exclusive perfumes.
Black Orchid Reserve will be available to buy worldwide on Monday, and has already been released in the UK.
ADVERTISEMENT
Learn more:
Ackermann and Ford: A Deliciously Dangerous Liaison
Haider Ackermann talks in-depth to Tim Blanks about his debut for Tom Ford and the subtle sensuality behind the brand’s new direction.
